PROFIT TODAY
Higher recovery, better fees, less leakage.
The operational levers that put money in the bank this quarter.
Profit is a by-product of rent roll health.
Build a more valuable, profitable rent roll — every month, not just at sale.
Measure the 15 metrics that actually drive performance. Benchmark against your peers. Set a target and see the exact levers that will get you there. Rent Roll Pulseis the tool, the knowledge, and the community Australian principals use to grow both profit today and enterprise value tomorrow.
5 minutes a month · No integrations · No credit card to start
YOUR GOAL
Grow value $2.0M → $3.0M
$2.4M/ $3.0M
68% to goal · 2 metrics on track, 1 holding you back
HEALTH SCORE
Operational performance
84/100
↑ +6 since last month
Peer median: 71
BENCHMARK
Monthly attrition
1.4%you
Peer average: 2.1%
Top quartile · 200–500 props
BUILT ON 20 YEARS OF OPERATOR EXPERIENCE AND 60+ RENT ROLL AUDITS
2.55× → 3.3×
Multiplier lift achieved on the founder's own rent roll
+38%
Average operating profit uplift across audited agencies
60+
Rent rolls audited across Australia — every issue documented
15
Health metrics tracked continuously — not just at sale
— The idea Rent Roll Pulse is built on
Profit is a by-product of rent roll health.
Fix the health of your rent roll and everything else follows — higher profit this quarter, fewer headaches next quarter, a stronger multiplier the day you eventually sell. Rent Roll Pulse makes rent roll health measurable, benchmarkable, and improvable, month by month.
FEWER HEADACHES
Lower attrition, arrears and compliance risk.
The health metrics that keep the business calm — and keep your team.
VALUE TOMORROW
A higher multiplier when you eventually sell.
Value is the outcome of years of health. Track it now, not later.
— How it works
Measure. Benchmark. Set goals. Improve. Grow value.
A simple monthly rhythm. Six steps that turn abstract rent roll performance into a concrete, trackable plan.
- STEP 01
Enter your rent roll metrics
5 minutes a month. No integrations, no data feeds, no IT project.
- STEP 02
Get your health score and valuation
See where you stand today — operationally and financially.
- STEP 03
Benchmark against your peers
Anonymised comparison against agencies of your size and region.
- STEP 04
Set a target
Pick where you want your rent roll to be in 12, 24 or 36 months.
- STEP 05
Track monthly progress
See which metrics are moving you closer — and which are holding you back.
- STEP 06
Grow value over time
Improve health, lift profit, and compound the multiplier.
— The feature principals actually wake up wanting
Set a target. See exactly which metrics will move you closer to it.
Principals don't wake up wanting a health score. They wake up wanting higher profit, fewer headaches, and a bigger sale price. Rent Roll Pulse's goal engine is the bridge between where you are today and where you want to be.
GOAL EXAMPLES
“Grow my rent roll from $2M to $3M in enterprise value over 24 months.”
Rent Roll Pulse turns that goal into a concrete monthly plan: the specific health metrics you need to shift, the operational levers behind each one, and a progress bar that updates every time you enter your numbers.
- →Set a target valuation or profit goal — 12, 24, 36 months out
- →See the top 3 metrics currently holding you back
- →Track progress every month, with peer comparisons
- →Get playbook suggestions from the Knowledge Hub for each gap
GOAL TRACKER · MOCK
Target value$3.0M
Current value$2.42M
68% to goal14 months remaining
HOLDING YOU BACK
- Monthly attrition1.9% → target 1.2%
- Average management fee7.4% → target 8.2%
- Arrears > 7 days6% → target 3%
— Benchmarking — a hero feature, not a footnote
Finally answer the question every principal keeps asking: what does good actually look like?
Is 6% attrition bad? Is an 8.5% management fee good? Is 22 days vacancy acceptable? Rent Roll Pulse answers those questions with real, anonymised data from agencies like yours — by portfolio size and region.
YOUR AGENCY VS PEERS · 200–500 PROPERTIES · QLD
- Monthly attrition1.4%2.1% peer avg
- Average management fee8.6%7.9% peer avg
- Arrears > 7 days6.1%4.2% peer avg
- Vacancy (days)1922 peer avg
- Rent reviews on time84%71% peer avg
- Multiplier3.0×2.7× peer avg
The questions principals stop guessing about.
- Is my multiplier low for a book this size?
- How does my management fee compare in my region?
- Is my attrition rate a red flag or normal?
- Am I under-invested in property managers per property?
- What does the top quartile actually look like?
Anonymised, aggregated data from the Rent Roll Pulse community. Never named. Never shared with vendors.
— The 15 metrics we track — the ones that actually matter
Not a valuation calculator. A continuous scoreboard for your rent roll.
Grouped into Growth, Revenue & Profitability, Risk & Compliance, and Asset Quality. Every metric is explained in the Knowledge Hub — what it means, what good looks like, and how to move it.
Growth
- Net portfolio growth
- New managements added
- Monthly attrition rate
- Average tenure
Revenue & profitability
- Average management fee
- Ancillary income per property
- Revenue per property manager
- Operating margin
Risk & compliance
- Arrears > 7 days
- Vacancy days
- Routine inspection compliance
- Trust account exceptions
Asset quality
- Average rent per property
- Concentration risk
- Multiplier estimate
— How data gets into Rent Roll Pulse
5 minutes a month. No integrations. No IT project. No excuse.
The biggest objection principals have is “how much work is this going to be?” Answer: barely any. You enter your monthly KPIs — the numbers you already have — and Rent Roll Pulse does the rest.
5 minutes / month
One short form. Done before your coffee's cold.
Enter your KPIs
Numbers you already track — attrition, arrears, fees, vacancies.
No integrations
Nothing to connect. Nothing for your IT person to sign off.
Update whenever
Monthly is ideal, but you're in control. Miss a month? No problem.
— What you get when you join
An app, a knowledge hub, a community, and direct access to Kate.
Four pillars working as one story — because spotting the problem only matters if you also know what to do, who to learn from, and where to ask when you're stuck.
01 · THE TOOL
The Rent Roll Pulse Health Check app.
Track the 15 metrics that determine both your operating profit today and your rent roll's value tomorrow. Continuous health monitoring, goal tracking, benchmarking, and top-risk alerts — updated whenever you enter your monthly numbers.
- 15-metric continuous health tracking
- Goal-setting engine with monthly progress
- Peer benchmarking by size and region
- Live valuation and multiplier estimate
02 · THE KNOWLEDGE HUB
Every issue uncovered in 60+ rent roll audits — documented and explained.
Not just articles. Answers. Every common problem principals actually run into — attrition, arrears, fee compression, PM turnover — with real, anonymised case studies and step-by-step playbooks for fixing them.
- Every health metric explained in depth
- Anonymised case studies from real audits
- "What to do if…" playbooks tied to your gaps
- Quarterly State of the Rent Roll benchmark report
03 · THE COMMUNITY
Direct access to Kate — plus principals facing the same challenges.
The reason to join is Kate: Australia's leading rent roll health specialist, answering your questions directly. Then, as a bonus, a small circle of principals to bounce ideas off — moderated, on-topic, no vendors.
- Direct access to Kate — not just a moderator
- Private discussion space for principals
- Peer benchmarking on real anonymised data
- Members-only directory of Australian principals
04 · LIVE SESSIONS + SUPPORT
Monthly live sessions with Kate. Real human support.
Every month, Kate walks through one real anonymised audit live, then answers member questions. Plus a real contact form with real human responses — no bots, no ticket queues.
- Monthly live Q&A and audit walkthrough
- Recordings and transcripts for members
- Direct support — no broken chatbots
- Submit your situation for the next session
— Inside the Knowledge Hub
Every issue uncovered in 60+ rent roll audits, documented and explained.
Not content for content's sake. Answers — pulled from real agencies, tied directly to the metrics in your app.
AUDIT LIBRARY
Every issue uncovered in 60+ rent roll audits.
Not generic content. The actual problems, symptoms, root causes, and fixes we've documented across 60+ real Australian agencies — categorised so you can find yours in under a minute.
Living library · Members only
PLAYBOOK
The 15 Metrics That Decide Profit and Value
For each metric: what it means, what good looks like by portfolio size, why it's usually broken, and the specific operational levers to move it. The complete playbook.
20 min read · Free
BENCHMARK REPORT
State of the Rent Roll · Q3 2026
Aggregated, anonymised data from the community. Where multipliers, attrition, arrears, fees, and PM ratios actually sit — by region and portfolio size.
Quarterly · Members only
CASE STUDY
The $2M Acquisition That Lost $700K a Year
A 350-property agency bought 300 more and watched its multiplier collapse — and the four metrics that warned about it 9 months earlier. Full walkthrough.
12 min read · Members only
ARTICLE
Why Property Management Pays the Bills — and Deserves the Investment
A frank look at why PM is under-invested in most agencies, and how principals who fix that grow both profit and enterprise value at the same time.
8 min read · Free
PLAYBOOK
Improve Profitability Today, Grow Enterprise Value Tomorrow
The 4 high-leverage operating changes that lift monthly profit inside 90 days — and compound into a materially higher sale multiplier over 24 months.
15 min read · Members only
— A real case from the Knowledge Hub
What $700,000 a year in lost profit actually looks like.
A Gold Coast agency bought a second rent roll without proper due diligence. Here's what we found 9 months later — every symptom trackable in advance, if anyone had been watching the health metrics.
ANONYMISED CASE · GOLD COAST · 2025
$700K a year in lost profit — before we even talk about sale value.
The agency had 350 properties on its original book, performing well. After acquiring 300 more without due diligence, monthly attrition jumped from 1% to 7%. Compliance slipped. Operating income ran 20% below potential. $700K a year in lost profit today — plus $2M off eventual sale value.
Every metric that warned about this was trackable. None of them were being tracked. That's exactly what Rent Roll Pulse is built to stop.
- Monthly attrition rate7%
- Industry standard1%
- Operating income vs potential-20%
- Multiplier achieved2.7×
- Multiplier possible3.2×
- Annual profit lost$700K
— Why community matters
Access to Australia's leading rent roll health specialist — plus peers facing the same challenges.
Members join for direct access to Kate. The peer group is the bonus — a small, moderated circle of principals to bounce ideas off, without your local competitors listening in.
THE MEMBERS CIRCLE
Ask Kate directly. Learn from principals who've been there.
A small, invitation-quality community of agency principals running rent rolls between 50 and 2,000 properties. Kate is in the room — reading, replying, running monthly live sessions. No vendors. No courses. No agenda.
- →Direct answers from Kate on your specific situation
- →Ask the questions you can't ask your local competitors
- →Compare your numbers against anonymised peers
- →Skip the obvious mistakes others have already made
Kate Braybrook
Founder & Rent Roll Health Specialist
Sarah Chen
Principal, 450 properties
Michael Torres
Principal, 320 properties
David Reynolds
Principal, 280 properties
Fiona Nguyen
Principal, 600 properties
Rachel Park
Principal, 180 properties
James Taylor
Principal, 410 properties
Karen O'Brien
Principal, 350 properties
Paul Anderson
Principal, 520 properties
— Pricing
Try everything free for 14 days. Decide after, not before.
Full access to the app, the Knowledge Hub, the community, and the live sessions for 14 days. No credit card required to start. We'll only ask for payment if you decide to continue.
14-DAY FREE TRIAL
Professional
For principals managing one rent roll seriously. Everything you need to measure, benchmark, set goals and grow.
$79/mo
After your 14-day trial · Cancel anytime
- ✓<BrandName /> Health Check app
- ✓Goal-setting engine and monthly progress
- ✓Peer benchmarking by size and region
- ✓Full Knowledge Hub access
- ✓Private community discussions
- ✓Monthly live Q&A with Kate
- ✓Quarterly State of the Rent Roll report
Group / Franchise
For franchise groups or multi-office principals managing several rent rolls.
$249/mo
After your 14-day trial · Up to 5 offices
- ✓Everything in Professional
- ✓Up to 5 office accounts
- ✓Group benchmarking across offices
- ✓Quarterly group strategy call with Kate
- ✓Co-branded case studies
- ✓Dedicated success contact
— How the free trial works
No credit card. No surprise charges. No catches.
DAY 1
Sign up with just your email.
Full access to everything — the app, the Knowledge Hub, the community, the live session if one's that week. No credit card.
DAY 12
We send a friendly reminder.
Two days before your trial ends we'll email you. No automatic billing. You choose whether to continue.
DAY 14
You decide. We don't bill silently.
If you want to continue, add your payment details. If not, your account pauses — data and progress stay with you.
Kate Braybrook
Founder · Rent Roll Solutions
I spent twenty years in real estate — buying, developing, managing, and eventually selling my own rent roll. We took ours from a 2.55× to a 3.3× multiplier, a record for our region. Since then I've audited more than sixty rent rolls across Australia, and the same pattern keeps repeating: principals only find out what their asset is really worth — operationally and financially — at the moment it's too late to fix.
Rent Roll Pulse exists so you don't have to wait until sale to find out. When you join, you don't just get an app — you get me. I'm in the community, I run the monthly live sessions, and I answer questions directly. Profit is a by-product of rent roll health. Fix the health, and everything else follows.
20 yrs
Real estate operator experience
60+
Rent roll audits completed
CPA
Qualified accountant background
Improve profitability today. Grow enterprise value tomorrow.
Try the full Rent Roll Pulse experience free for 14 days. 5 minutes to set up. No credit card. No integrations. Get the app, the Knowledge Hub, benchmarking, and direct access to Kate.